The primary goal is to help businesses get top position on the search engines and to build their customer base. These can get you some free links back to your website. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Advertising could be one thing but this would cost tons more money than by just doing
seo service. The SEO industry is still quite new and many business owners still don't fully understand how everything works, and that is why they become an easy target when looking for search engine optimization companies.